We're excited to introduce our new supplementary logo and tagline. From initial concepts to final choices, City staff worked closely with the talented people at Jeffrey Scott Agency (JSA) on this branding project.
We knew that many municipalities across the state and country already use supplemental logos as a way to create professional, consistent and unique identities and connect with residents and visitors.
The City's new logo will also assist staff with various marketing efforts, from retail recruitment to tourism and events.
For anyone wondering...we must emphasize that this isn't replacing the "Planning Tomorrows" blue & yellow City seal. And we're not applying the new logo to any existing apparel, vehicles, signage, etc. But you may see the new logo on some of these things moving forward, depending on what makes the most sense.
We hope you like it!
Presentation of the City's new logo, tagline, and associated branded materials